For the Jon Ronson book tour, I wanted to create a design that embodied the themes and energy of The Psychopath Test. I used colors that reflected Jon Ronson’s personality and storytelling style while developing merchandise that not only supported book sales, but also served as a unique novelty item for fans attending the tour. The goal was to create something visually engaging, thought-provoking, and memorable — an extension of the book’s identity that audiences could connect with beyond the reading experience.